PRESCRIPTION IS INSURANCE


Prescription is Insurance is a life-time wall clock that guarantees the user access to medication and drugs for both real and imaginary pains and pleasures. It’s part of Fantastical Investments, the outcome of Droog Lab’s study of consumption habits in Russia.


Fantastical Investments is an imaginary luxury brand created by Droog with Metahaven. It was presented on September 2011 with a panel discussion and exhibition at Droog Amsterdam. Unveiling a collection of nine products, the brand acts as a vehicle for discussion on the co-existence of fiction and survival in a new vision on luxury.


The exhibition was kicked-off with a panel discussion moderated by Farid Tabarki, featuring Renny Ramakers (Droog), Daniel van der Velden (Metahaven), Olga Kuzina (economist and sociologist, Russia), Sjeng Scheijen (specialist in Russian culture, Leiden University) and Agata Jaworska (Droog).


Jorge Mañes Rubio, part of the Droog design team, designed and produced Prescription is Insurance, 100% handmade in Amsterdam.


Credits

Director: Renny Ramakers (Droog)

Lead designer: Daniel van der Velden (Metahaven)

Design team: (Michèle Champagne, Digna Kosse, Totan Kuzaembaev, Pavel Milyakov, Studio Droog (Andrew Brash, Rachel Harding, Sander Hofstee, Marielle Janmaat, Agata Jaworska, Jorge Mañes, Simon Phillipson, Renny Ramakers, Martijn Schönfeld)

Consultants: Olga Kuzina, Sjeng Scheijen

Content & project manager: Agata Jaworska (Droog)

Graphic design: Metahaven

Partner: Strelka Institute for Media, Architecture and Design

Supported by: Dutch Ministry of Education, Culture and Science and City of Amsterdam


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