UP


In most supply chains, stock has maximum value when it is first introduced to the market. From that moment, it tends to rapidly drop in value, finally reaching a point at which companies tend to either dispose or recycle it at a cost - both financial and environmental. UP introduces an alternative: to reinvest in the dead stock through a new way of designing, introducing new functions, new aesthetics and new markets to leftover goods in order to bring them back into circulation.


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