Undesigned at AFI headquarters, Madrid

 

Undesigned

Undesigned is an object whose apparent freedom has been carefully programmed. By reducing shapes and colours to a minimum, the a priori chaotic result is just an illusion, since the final design is the result of multiple tests, prototypes and trials. Despite showcasing a formal and chromatic simplified language, what seems to be an improvisation exercise actually constituted a considerable constructive challenge. The artwork explores the essential creative process, from the very first visualisation until its further translation and simplification.

Undesigned at AFI headquarters, Madrid

 

Undesigned at AFI headquarters, Madrid

 

Undesigned at AFI headquarters, Madrid

 

Undesigned at AFI headquarters, Madrid

 

Undesigned at AFI headquarters, Madrid